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Criminal Money Crimestoppers

Project
Leaflets and posters were develped to raise awareness of the need to tackle those who gain illegal money from crime. These materials were tactically placed to increase anonymous information about money bureaus and individuals operating outside the law.

The primary target audience for this campaign was the Asian/Muslim families and community groups, particularly women.The challenge was to convey the message of tackling crime by getting individuals to contact crimestoppers about crime.

These campaign materials aim to create awareness of the signs of serious criminal activity and encourage people to contact Crimestoppers with any suspicions, whilst placing emphasis on the message of no need to feel embarrassed, when calling anonymously.

 
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